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Frequently Asked Questions

How is this different from traditional A/B testing? expand_more
Traditional A/B testing relies on a fixed 50/50 traffic split, forcing half of your visitors to see a losing variation for weeks until statistical significance is reached. SplitCopy uses Multi-Armed Bandit machine learning algorithms that dynamically shift traffic toward the highest-performing copy in real time. This approach minimizes the "regret" or opportunity cost of lost conversions, prevents the "winner plateau" found in traditional testing, and maximizes your return on investment while the experiment is still running.
Do I need massive amounts of website traffic to test my copy? expand_more
With traditional frequentist statistics, A/B tests require large sample sizes and strict durations to reach reliable conclusions, which can be a major roadblock for startups or pages with lower traffic. However, because SplitCopy utilizes an AI-driven MAB engine, the system adapts to live data instantly. By automatically allocating more traffic to winning headlines and CTAs early on, you can intelligently optimize your messaging and reduce risk even if you don't have enterprise-level traffic.
How does the AI help generate and optimize my website copy? expand_more
You can instantly generate multiple, high-converting alternatives for your headlines, subheads, and CTA buttons that are tailored to your specific audience. The platform uses machine learning algorithms to forecast test outcomes and score copy variations before they reach full statistical completion, ensuring you deploy the most persuasive messaging possible.
Do I need developers to set this up? expand_more
Not at all. Once you paste our one-line JavaScript snippet into your site's header (which can be done via Google Tag Manager, Webflow settings, or WordPress plugins), you can manage and approve all copy variations directly from our dashboard without writing a single line of code.
Does SplitCopy require a cookie consent banner? expand_more
No, you do not need to prompt your users about consent on running SplitCopy. The script is always allowed to run instantly without waiting for an "Accept" click because:
  • Strictly Necessary: We use sessionStorage only for UI stability (preventing flickering), which is exempt from consent under ePrivacy laws.
  • No Profiling: We don't use long-term cookies or track users after they leave your site.
  • Anonymous Analytics: Events are tied to temporary session IDs and IP addresses are discarded, qualifying as anonymous aggregate data.